We designed a fresh image and website for their stunning, refined prêt-à-porter collection.
Client
Distrigiza
Year
2022 - 2023
Services
Branding
Web Design
Development
Technologies
Adobe CC
Prestashop
Elementor
Enhancing User Experience: A Glimpse into Our PrestaShop-Powered E-commerce Platform
In the competitive landscape of e-commerce, user experience is paramount to the success of any platform. That’s why we’ve dedicated ourselves to crafting an exceptional online shopping experience for our customers. Our new platform, built on PrestaShop and powered by Elementor, not only showcases our prêt-à-porter collection impressively but also focuses on usability and intuitive interaction. From smooth navigation to attractive design and advanced search features, every aspect of our website has been meticulously designed to provide an optimal user experience.
With PrestaShop as our robust content management system and Elementor as our intuitive page builder, we’ve been able to customize every detail of our platform to suit the specific needs of our customers and enhance their shopping experience. The flexibility of PrestaShop has allowed us to seamlessly integrate various e-commerce functionalities, while Elementor has provided us with the creative freedom to design visually stunning and functional pages. As a result, we’ve created an online environment that not only showcases our fashion collection impressively but also invites customers to explore and enjoy a seamless shopping experience
Forge Lasting Connections: The Importance of Branding and Visual Identity in E-commerce
In the world of e-commerce, branding and visual identity are key elements that not only distinguish a brand but also establish lasting emotional connections with customers. A strong visual identity, including corporate colors and consistent typography, not only reflects the personality and values of the brand but also helps build trust and credibility among consumers. In a saturated market where competition is fierce, a well-defined and consistent visual identity can differentiate a brand, increase its recognition, and strengthen its positioning in the minds of customers.
Furthermore, effective branding and cohesive visual identity can significantly influence the perceived value of products or services offered on an e-commerce site. A brand that invests in its visual identity not only communicates quality and professionalism but also creates a more engaging and memorable shopping experience for users. By using corporate colors and consistent typography throughout the platform, a cohesive visual narrative is established, guiding customers through the purchasing process and reinforcing the brand’s authenticity and reliability.
Primary
C1 M13 Y92 K0
R255 G216 B7
HEX #FFD807
Secondary
C92 M76 Y59 K85
R11 G18 B23
HEX #0B1217
Alternative
C0 M72 Y42 K0
R242 102 B113
HEX #F26671
Headlines:
Google Font Poppins Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Paragraphs:
Google Font Poppins Regular